Valley & Vine Advertising LLC • 675 Valley Road • Glencoe, IL 60022 • 847.835.3903

INTEGRATED MARKETING & MEDIA SPECIALIST

Debbie Weinstein McKean

Debbie is an integrated marketing leader with notable accomplishments from both a corporate marketing and agency perspective. She has the knowledge, experience and insights to develop plans with a dual focus on building a company's brand over the long term and driving response in the short term. We brought Debbie on board so that we could provide a wider range of services to our clients, including media management and online performance marketing. 

"The true measurement of success in marketing is
         understanding the campaign's objective from the outset."     


BACKGROUND: 
As CMO for Oasis Financial, Debbie oversaw all marketing efforts from branding and performance marketing, to B2B attorney marketing. Previously, she spent 20+ years at various marketing and advertising agencies, including Bandwidth Marketing, DDB Chicago, Wunderman and Rapp Collins Worldwide, where she developed and implemented strategic marketing and communication plans for Fortune 500 brands such as Sears, The Great Indoors, Diners Club and State Farm Insurance. Debbie is a native Bostonian who began her career at Fidelity Investments as an Associate Product Manager in the Annuity and Life Division.  


EDUCATION: University of Hartford — Hartford, CT (B.A., Organizational Communications)